I work as YouTuber so it is vital that my hair looks good on camera. My hair was very frizzy and breaking to the touch. Looked like dry grass to be correct. I tried the shampoo with conditioner 2x before applying color, which immediately calmed my hair and looks like normal hair. I did apply color and although it is lengthy and messy process the result is fantastic. I have very stubborn grey. It covered it and again the hair feels soft, healthy to the touch. I highly recommend this.